We’re Melissa and Jacob, a mom-and-dad team based in Alberta, and the makers behind Rooke Denim. What started as a creative outlet during our baby’s naps quickly turned into a passion project—breathing new life into secondhand denim with custom embroidery.

With backgrounds far from fashion but hearts full of creativity, we began stitching tiny jackets for our little one—each one unique, playful, and full of personality. We fell in love with the process, and soon friends and family were asking for jackets of their own.

At Rooke Denim, we believe in slow fashion, sustainable choices, and celebrating childhood through unique pieces. Every jacket we make is upcycled, machine-embroidered, and crafted with love—designed to be worn, passed down, and treasured.

This is sustainable style for tiny adventurers—made by two parents who believe even the littlest wardrobes can tell big stories.

Thank you for being here and supporting small, handmade, family-run dreams. We hope our jackets bring as much joy to your little adventurers as they do to us while we make them.