where do you find the jackets?

We thrift all of our denim jackets from secondhand stores right here in Calgary, Alberta. Each piece is handpicked for quality, cleaned, and given new life through custom embroidery.

are the jackets new or used?

We use gently worn, high-quality secondhand denim. Upcycling helps us reduce textile waste and makes each jacket completely unique.

Do you take custom orders?

Yes, we love bringing your ideas to life! Select your jacket, head to our Stitch Bar and pick the designs you love—small, large, or both—and place your order. Each jacket can hold one large design on the center back, two small designs on either side of the back, plus one small design on the front chest piece. Once we get your order, we’ll pop into your inbox to chat about your custom artwork and have you send over your images for digitizing. We’ll size everything just right for your little one’s jacket, so all you have to do is dream it up and wait for the magic to arrive.

what sizes do you offer?

Our sizes depend on what we’re able to thrift, but we try to stock a variety of baby and toddler sizes ranging from 0-3 months to 5T. Follow us on Instagram for restocks and new drops!

how should i care for my rooke denim jacket?

Spot clean when possible and hand wash in cold water if needed. Lay flat to dry to keep the embroidery looking fresh.

DO you ship?

Yes! We offer local delivery in Calgary and offer shipping across Canada and the US.

DISCLAIMER: Any applicable customs duties, taxes, or import fees are the responsibility of the customer. These charges are determined by your country’s customs agency and are not included in our shipping fees.